LYNX Labs
For a new LYNX Dry product range Storybox was asked to extend the campaign and create something special for the Big Day Out and Summer Series music festivals in Auckland.
The concept was a ‘Dry Research Lab’ – investigating what made guys sweat! To fit the brief we created an interactive walk through experience that had three zones based on the hi-tech science lab theme.
The experience began with a hand scanner admitting entry then an RFID-driven digital mirror scanned partipants and administered sweat and thermal imaging tests.
Finally, a photobooth delivered participants a mug shot with their test results. The installation proved popular with more than 1,000 visits at the Big Day Out alone.
Storybox was responsible for design, project management, creative direction, production, logistics and event management.