Bring Your Wild Things Out was all about encouraging families to discover Wellington’s wildest places. A collaboration with Nature Connections, we were tasked with highlighting and uniting twelve outdoor attractions across the Wellington region - including Matiu/Somes Island, Zealandia and the Wellington Zoo.
With the help of a varied cast of friendly monsters scattered across the region, we created a treasure hunt of the imagination. The campaign challenged kids and parents alike to take a walk on the wild side, to replace their screen time with some green time and to experience the beauty and wonder of the great outdoors.
The playful and mischievous designs were carefully crafted to capture the imagination of all ages. Using an irreverent, hand-drawn and colourful style, we developed content for print, outdoor animations, digital, video and social media.