HNRY
2024
‘DE-STRESS with Hnry’ encouraged people to smash away their tax time stresses - and smashed new customer sign ups. The mission was to attract attention, and a new audience, with a public activation to remind sole traders that Hnry takes the stress out of tax time.
Hnry encouraged people to smash away their stresses at a unique ‘rage room’ experience. Hosted on the Wellington waterfront, this tailor-made shipping container pop-up included check-in and changing rooms, audience seating areas, and two main themed spaces - THRILL and CHILL.
With a staggering 5.5m impressions online - Hnry described this as the ‘best performing creative they’d ever had’. We also won a bronze at the Best Awards for this project. Smashed it.
