HNRY
2024
‘DE-STRESS with Hnry’ encouraged people to smash away their tax time stresses - and smashed new customer sign ups. The mission was to attract attention, and a new audience, with a public activation to remind sole traders that Hnry takes the stress out of tax time.
Hnry encouraged people to smash away their stresses at a unique ‘rage room’ experience. Hosted on the Wellington waterfront, this tailor-made shipping container pop-up included check-in and changing rooms, audience seating areas, and two main themed spaces - THRILL and CHILL.
With a staggering 5.5m impressions online - Hnry described this as the ‘best performing creative they’d ever had’. We also won a bronze at the Best Awards for this project. Smashed it.
The THRILL space invited crowds and online onlookers to cheer on stressed guests as they donned safety gear, grabbed baseball bats, and demolished crockery and electronics—sourced sustainably, of course. An MC and DJ ensured things were vibing at all times.
With their stress relieved, it was time for guests to CHILL. A bathtub of Hnry stress ball giveaways, designed with Instagram in mind, a calming beverage, and a mix of mellow house DJs.
