ASPIRE Aotearoa / University of Otago
2025
After years of fear-based tobacco packaging, research from ASPIRE Aotearoa shows it’s time for a shift: from fear, to hope.
We partnered with the University of Otago and National Park to create Let’s Talk Labels, an animated video designed to spark kōrero and encourage a more compassionate approach toward people who smoke. Real voices from the research appear as origami speech bubbles, folding into scenes that illustrate hope taking shape.Hopeful kōrero, for positive change.
